Benefits from Selling Handmade Jewelry!

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Do you have a retail store or boutique? If so, you know these days you have to stand out from the crowd. With so many products available, providing handmade jewelry and unique gift ideas for your customers makes your store stand out and people take notice.

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Where do you find suppliers for wholesale handmade jewelry and gifts? You have lots of choices but obviously, the easiest and fastest way would be online. Just Google or Yahoo! search “wholesale handmade jewelry” to find suppliers for your store, can’t get much easier than that! Personal connection with a product, the better your sales will be!

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You can also search “handmade jewelry directories”, most web directories even have a separate section for unique handmade jewelry. You can search anywhere, anytime; whenever it is convenient for you. Today you can find everything you need online without all the expenses of attending the traditional Wholesale Jewelry and Gift Shows.

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Everyone has a contact us page so you can ask any questions you may have if it is not already in the FAQ. Online companies try to give you as much information about their products as they can. This is hard to absorb in the hustle and bustle of shows but comes naturally when you are relaxed and interested in the product. You will know the special features and techniques used to make handmade jewelry and gifts. This information will help you to sell the products better.

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If you are more a hands-on type, wholesale jewelry, and gift shows are the next best option. At these shows you will see the actual products but attending these shows can be quite costly, tiring and they are only held at certain times of the year.

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The wide range of products available might overwhelm first-time buyers but you’ll quickly learn how to narrow your search to find the items you want to see. You may just find that you can sell the handcrafted products better when you have made a connection with a real person. 

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Handcrafted artisan jewelry will attract new customers to your store. Many jewelry artists have a loyal following who will seek you out in order to buy their favorite artists’ jewelry.

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 Look to provide a range of products and prices. People generally look for that extra special piece once in a while; for anniversaries or weddings. Have some outstanding pieces for them and to draw people into your store. More reasonably priced jewelry will sell more often to more people.

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 Pay special attention to what we call the “added value” jewelry - this is handmade jewelry that looks more expensive than it is. This is the impulse buy type of jewelry; who can say no to unique handcrafted jewelry that is affordable and you can wear it every day?

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Variety is the key to great sales. Provide your customers with a wide range of styles, shapes, colors, and prices. Offer a choice of materials; stones, beads, shells, resins, and metals. 

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You will find that casual sales become repeat customers if you select a great variety of unique handcrafted jewelry and gifts that will suit everyone's personal style! Aim to give your customers a unique shopping experience, unusual high-quality products, and excellent personal service.

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Pay attention to how they sell their products to you and you can carry that over to when you are selling their products to your own customers.

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Your goal is to make your customers come back time after time to check out your great selection of handmade jewelry. Whatever the occasion handcrafted jewelry will continue to keep them coming back for more!

How to Run Handmade Jewelry Home-Based Business

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All too often lately I am hearing of relationships fail because of the stress of having a home-based business. When you are running a business together from home you are together 24/7 and there are bound to be times when you just get on each other's nerves. Add the stress of the business and wait for the explosion, it’s a time bomb waiting to happen. I start to envy people who go out to work in the morning and come home in the evening to relax and enjoy the few hours they have together. Can you remember the last time you just relaxed?

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The problem is there isn’t any break from the business, work or each other. Every conversation seems to revolve around the business and usually all the things you didn’t get done instead of all the ones that did. Many people feel overwhelmed by the stress that a home-based business puts on a relationship.

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 Many just give up and slam the door behind them. But if you’re not the type to give up quite so easily there are many little ways to improve your relationship while still running a successful business. Give some (or all) of these ideas a try:

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1. Take time for yourself. An hour a day to be alone and think things through (without being told what to think!); take a walk, read a book, exercise (always the last on my list), whatever makes you feel relaxed. It will refresh your mind and soul giving you the energy to climb the next mountain.

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2. Take time for both of you. Dinner, a movie, dancing; preferably somewhere loud so you can’t talk about business! Get to know each other again, make a weekly date!

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3. Make time for friends and family. There is nothing like seeing other people being mean to each other to make you realize how good you have it. Maybe this one is just me, but I have a big family who fights a lot! I always come away from a visit thinking I am the luckiest person in the whole world!

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4. Having a positive outlook makes the day go better.

5. Give credit when credit is due, not blame.

6. Never leave in the middle of a fight. Agree to disagree if all else fails.

7. Don’t dwell on the past and things you can’t change.

8. When you have a problem find a solution not fault.

9. Procrastination is our enemy, whatever the task just get it done.

10. Amazing how a hug and a kiss can make the day go better.

After 35 years of running a wholesale handmade jewelry business together, our relationship is stronger than ever. We still argue and disagree often but we know we wouldn’t have it any other way. It took a while to realize that we couldn’t have done it without the other. Together we have had great success and the future looks even better. We wish you all great success in your home-based business — together.

Handmade Jewelry Business-Live Life to the Fullest!

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Sometimes life throws you some punches. What makes you different is how you react to those times. As we get older our hopes, goals, and dreams can change. The perfect life ten years ago may no longer apply to your present situation. Fortunately, you can change everything if you have the courage!

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Ten years ago nothing was more important than building our wholesale handmade jewelry business, a legacy for our children. We spent night and day working, blinders on, seemingly unaware of the world around us. We focused on our goal so completely that there was no time for friends or family. We were on our own just trying to get everything done on schedule. All in all, we were quite successful but something was missing.

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One day we woke up and the enthusiasm was gone, we were tired of the stress of our dream. So we decided that the dream needed revising. After many conversations, not to mention a little too much wine, we came up with a new plan. We were going to change everything; we were going to begin living the life we always wanted!

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We packed up the house and the kids and we moved far, far away. At times it seems like a fairy tale! We live by the sea; we go for long walks and spend entire days at the beach. We take drives along the coast and the views take our breath away, it is a truly enchanted life; a dream come true!

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We still work on the handmade jewelry business but we are a lot more relaxed about it. Now we are focused on our website and new designs for our handmade jewelry and unique gifts instead of the day to day running of the business.

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The wholesale jewelry business is now working for us instead of us being the slave of the business. We feel like we’re the ones calling the shots now. The world is our oyster and we are hungry!

How to Market Handmade Jewelry Online

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After years in the basement working hard with blinders on, we are now trying to work smart. Online marketing is the business of choice for many people who want to work for themselves. They want to do what they want when they want to do it. And the best part is you can do it wherever you want. You can be in your garage or your basement or living by the sea; it absolutely doesn’t matter! What does matter is to make money your website has to be found by the right people.

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Whether you are blogging and collecting money from affiliate marketing or actually have a product to sell makes no difference, your website must attract the right target market. Online marketing is not any different than marketing 101, just more complicated! Instead of marketing a product you are now marketing your website. Is doesn’t matter if you make the best product in the world if no one can find it!

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In the last six months, we have devoted a great deal of time to learn about internet marketing and to develop our website. It takes a lot of time, but research is the key to success.

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Knowing your target market and creating a marketing strategy is very important. This is not an overnight process; it takes time to find out what works and doesn’t work. It is a work in progress; every day we learn something new and try to apply it to our situation.

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Six months ago you couldn’t find our handmade jewelry website unless you typed in our URL. Now we are in the top ten for several of our keyword phrases and seeing improvement every day for the more competitive phrases.

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When we made our first website a few years ago, we sat down with a website designer and he made the website just how we wanted it. We were busy with our wholesale handmade jewelry business and didn’t focus on the website, it was just there. We had invested money not time to understand how to make the website work for us. It was like printing business cards before you know what you are going to sell, pointless!



 Every day we get inquiries about our handmade jewelry and handmade unique gifts. The world is slowly opening up to our website and the future is looking fabulous!

WHOLESALE HANDMADE JEWELRY BUSINESS

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The Handmade Wholesale Jewelry business is a very competitive market. To stay ahead of the competition you have to focus on fresh new products and ideas. You have to create your own niche, something special that no one else has thought of. This can be harder than you thought; your competition is also working hard toward that "million-dollar idea". You have to stay focused and experiment with different techniques and ideas. Continuing with what works and revising what didn't.

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One way to stay ahead in the race is to provide great customer service. Make sure orders go out to complete and on time. Deal with questions and comments with a smile trying to make sure that every customer is a repeat customer. The best referral is from a happy customer.

We have been making handmade unique chokers and unique gifts since 1985. We have seen first hand the up and downs of the handcrafted marketplace, from heatwaves to tornadoes, and everything in between. Watch for our next blog, coming soon!

Handmade Jewelry Business - Road to Success! Part 2

When I began to think of what to write I thought I should give some pointers that we learned the hard way. Some of the advice might seem simple but most mistakes are simple as well!

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Outdoor craft shows and festivals are wonderful and fun to do when the weather is nice that is. Unfortunately, the weather doesn't always co-operate with the show schedule. Always remember the boy scout motto: BE PREPARED! These are just a few suggestions to keep everything going well:

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1. Always have materials available to weigh down your canopy. We always had weights like paint cans filled with concrete, cinder blocks, empty jugs to fill with water for extra protection from the wind lifting your tent to OZ. 

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Sometimes you will have to hang on as well! This is especially important if you are in Pittsburg's Three Rivers Art Festival; the canopy was being lifted right into the air! I still have the scars on my foot from the cinder blocks being lifted up. What goes up must come down!

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2. Always carry hammer, nails, wire, small pieces of wood, string, rope and the like. We like to make sure all our display boards were securely hammered to the tables so they wouldn't tip over on a customers' head when the wind blew.

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3. Make sure to have all extra stock in watertight containers. Especially for jewelry that is on cards. If the cards get wet or dirty it can really be a mess. You will appreciate this more when you are up to your knees in water, mud, and sawdust!

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4. Try if possible to put earrings on display boards or frames. This makes it much easier and quicker to pack up just in case of a storm or tornado. If a storm is forcast do not leave your display overnight. Broken canopies are not easy to fix and it's hard to get merchandise out of the trees!

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If there are just too many storms maybe a shop would be safer and easier. Copper Reflections provides wholesale handmade jewelry and unique gift ideas to add that special sparkle to your store. 

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If you are lucky enough to have wonderful weather make sure to enjoy it!

Handmade Jewelry Business - Road to Success!

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Sometimes the road to success leads to wonderful places! Sometimes the road is bumpy and sometimes filled with potholes! We have taken the road less traveled...there are times we know why it's less traveled. We hope you enjoy our stories!

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Sales are coming in and you can hardly keep up with your orders. You have to find ways to save time…you never have enough time before the next show. Eureka, you’ve found the answer and now it’s easier to keep up with orders, sales and traveling to all the best shows. But you’re starting to get tired of running here and there, setting up, tearing down… and the sun… and rain…and the wind…

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Next step on the road to success- Wholesale Handmade Jewelry! Not as many shows and bigger sales. You focus on your craft and can actually enjoy a long weekend!

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You’ve got great ideas, unique products and a lot of energy…So off you go to the local craft shows! Everyone loves your handmade jewelry so you come up with more great ideas, fun and fashionable works of art! You move on to juried craft shows in your area and then bigger shows, bigger sales. Life is great! You are doing something you love and everyone loves your work!

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Unique jewelry is handcrafted by the skilled artisans using copper. Copper is silver plated and designs are printed on the copper sheets. They are cut out to the shapes of earrings, bracelets, necklaces, and rings. Each piece is individually diamond cut but hand to bring out the luster of copper. We go through 32 steps to complete a piece. We have been established in our handmade jewelry business since 1985. We have seen first hand the up and downs of the handcrafted marketplace, from heatwaves to tornadoes, and everything in between. Watch for our next blog, coming soon!