Wholesale Jewelry and Gift Shows-Buyers be Prepared!

Handmade Cat Rings

Well, it's that time of year again, the wholesale jewelry and gift shows for 2020 are underway! Is it just me or did 2019 go by exceptionally fast? It seems as though we just started preparing for the new season and now it's here. Our wholesale show preparations are finished, our new designs of handmade earrings and handcrafted bracelets are ready to go!

Wholesale Cat Jewelry

For Buyers, the preparations are just beginning. Here are some tips to get the most out of your buying season:

1. Review your sales records for last year. This will give you a good idea of what sells and what hasn't sold well in your area. Sometimes this review will surprise you.

Cat Earrings

2. Eliminate slow sellers, discount them and sell through the remaining stock to make room for new products.

Wholesale Colorful Handmade Earrings

3. Go through the buyers' guides for the wholesale jewelry and gift shows that you will be attending. Mark your suppliers' booths on the show map to ensure you place your orders with your existing suppliers. Some shows have expanded recently, the CGTA show in Toronto for example, a lot of your suppliers have moved into larger booths because of the expansion of the Toronto Congress Centre, make sure you know where they are so you don't miss out on seeing their new products for 2020.

Cat Earrings

4. Make a budget and stick to it! Make allowances for new products from existing suppliers and well as new suppliers' minimum order requirements. Leave yourself room for some last-minute additions.

Flowers and Cat Earrings

5. Research new products online. Go through the buyers' guide and visit the websites of suppliers you are interested in. You can find out about their products and services, minimum orders, shipping costs, etc. without walking that extra mile to see their booth.

Dragonfly Earrings

6. Make a list of questions for suppliers. During the hustle and bustle of shows, important questions sometimes get overlooked.

7. Take advantage of "Show Specials". Many suppliers will offer free shipping or a free point of purchase displays. Displays, especially for handmade jewelry, will greatly increase your sales. Most of our customers who have taken advantage of our jewelry display packages have seen significant increases in sales of our handcrafted jewelry, some 200-300% increases.

Copper wire embellished copper feather earrings

8. Make sure to offer your customers a variety of unique gift ideas. Focus on your best selling price points, but also offer some high-end as well as low-end alternatives.

Wholesale Copper Jewelry

9. Keep in mind your customers! If you are a local retailer you will want to freshen up your existing lines for your existing customer base. If you are in a resort or tourist center you can stick will proven sellers as your customers are always changing.

Wholesale SW Native Earrings

10. Wear comfortable shoes!

Making the right preparations will ensure your buying success. Research is key, these days everyone is online and trying to provide you all the information you need to make the correct buying decisions for your stores. We hope these tips will help you with your Wholesale Jewelry and Gift Show preparations.

Handmade Jewelry Internet Marketing

Wholesale Handmade Jewelry Internet Marketing

If you’re just starting out in handmade jewelry or wholesale jewelry internet marketing there are lots of free blog platforms out there. Blogger is also a great platform, easy to set up your template with lots of widgets and other cool stuff.

Cat Earrings

There are so many free blogs check around for the best match for you. Once you are up and running you can invest more into the site but we are trying to save some money and do it all for free, for now. 

Dolphin Earrings

Another great thing about these platforms is they come up well in the search engines because they are authority sites. All your posts about handmade earrings and unique bracelets will come up in the searches under those tags or categories.

Off-site SEO factors mean links to your site. This is probably the hardest and most time consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and bit by bit links will come.

To get noticed you will need to join and participate in social networking sites, submit articles, write press releases and get listed in as many related directories as possible. Participating in handmade jewelry forums and joining jewelry groups will add to the number of links coming to your site.

The web is filled with great information and you can never have too much information. Every time you see something new do a search until you understand what it means. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description and keywords tags. Don’t forget image alt attributes as well. Do your keyword research and write it into your content.

 Check other related sites link pages to get more links. Make sure you have your target keywords for your handcrafted unique earrings hyper-linked in your link information. Not only do you need back-links but they have to be specific for your keywords from related sites and authority sites.

Everything takes time so try not to get frustrated when things do not happen overnight. Time is an important factor but rankings can be achieved fairly quickly if you work smartly. Patience is a necessary virtue in handmade jewelry online marketing.

Do all these things, then continue to read and update your site as you go. Your handmade jewelry website is a continuing process always needing to be tweaked and changed. Search engines like to see change so make sure they have the latest edition of your sitemap. Check your statistics to see what is working and what is not.

If you make handmade jewelry, sell wholesale unique jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites, you have to get your product seen online. It’s not going to be easy and it takes a lot of hard work, not to mention time.

If you do it yourself it will take time, effort and a lot of reading, but it will be well worth it and it is kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the internet marketing game. Good luck to you in all your handmade jewelry online marketing efforts!