Showing posts with label handmade jewelry. Show all posts
Showing posts with label handmade jewelry. Show all posts

How to Generate Traffic to Your Handmade Jewelry Website

How to Increase Traffic to Your Handmade Jewelry Website

Cute Cat Bracelets

Handmade jewelry internet marketing is like any other kind of marketing. You are trying to reach a niche market so you must plan accordingly. You have to start by identifying your target market and the keywords they use to find your products. You have to learn what your customers are looking for in order to develop content that your target niche will respond to and take action.

Snow Flakes Design  Copper Cuff Bracelets

In order to identify your target market start with what you already know about your customers. Some people talk about geo-targeting, demographics and value proposition. What these big words boil down to is know who buys your products, where they buy your products, when they buy your products and why they buy your products. 

 Copper Cuff Butterfly Bracelets

How you want to be perceived by your target market will define your approach. Identify what your customers want and write your website content to fill that need. 

 Copper Cuff  Horse Bracelets

There are important principles of traffic generation you need to understand in order to be successful at bringing visitors into your website. Those visitors need to be targeted to your niche and the search engine organic searches are generally your best source of targeted visitors.


 Copper Cuff  Forget Me Not Flower Bracelets

Each page of your website should have its own target keywords. Optimize your homepage for the general keywords and narrow your focus on individual pages to long-tailed keywords. More keywords give you more chances of coming up in the search engine ranking pages.

 Copper Cuff  Cat Bracelets

Search engine optimization is the best strategy to rank higher in the search engines organic searches. Your website needs content that appeals to your customers while at the same time gives the search engines information about your website. Essentially you are trading your time for traffic. Creating good content, links and backlinks are great SEO and can generate traffic directly through visitor clicks. These methods take a lot of time and effort but are well worth your time.

 SW Native American Copper Cuff Bracelets

Make sure to have great content and start asking related sites for links. A good way to get reciprocal links is to contact the webmaster of related sites. A friendly email saying that you think their website would be beneficial to your website visitors and perhaps their visitors would find your website information useful. 

 Copper Cuff  Magnolia Bracelets

Backlinks are generated by submitting your sites to relevant directories, being involved in social networking, submitting articles, participating in forums and leaving comments at relevant websites. The more links pointing back to you are like votes for your website.

Howling Wolf Copper Cuff Bracelets


Google webmaster tools are great for analyzing your target keywords but you are the one who knows your products and customers the best. When selling handmade earrings participating at craft shows is one of the best ways to reach that niche market. When marketing online finding handmade craft sites would then be the natural choice as they cater to the same niche market.


Handmade Native Fetish Bear Earrings
 Let them know that you will leave their link even if they don’t link back to you is a nice gesture that might get your link request more attention. These links will increase your traffic as well as getting the search engines to visit your site more often with the added benefit of ranking higher in the organic searches for dangle handmade earrings.
Wholesale Handmade Jewelry, SW Native Fetish Bear Earrings


Most of all do not get discouraged when you do not get results overnight. There is no magic spell just hard work. Whether you make handmade wholesale jewelry or offer a service you will need to optimize your website for your niche market in order to get targeted traffic.

This is an original article by Jennifer Hisir of Handmade Jewelry by Copper Reflections.

History of Copper Jewelry Arts

Copper Jewelry Handmade in Eye-catching Designs


Copper Reflections artisans have been making handmade jewelry pieces unique to them by creating their own original designs and techniques. Handmade jewelry and gifts are created from copper using a wide range of designs from wildlife, nature, Native American, western and animal designs.

These unique jewelry handcrafted by using black inks, silver solutions, engraving, and diamond cutting. Each of these outstanding jewelry creations has beautiful earth tones black, silver and copper.
Cut Out Copper Cat Jewelry Necklaces with Gold Plated Border


The jewelry-making technique that these talented artisans use dates back hundreds of years. The history of Copper Arts goes back centuries. Copper was used because of the softness that made it easier to shape. In the old days, copper was shaped through hammering or spinning on a lathe by hand into functional shapes like weapons and tools, art objects and decorative ornaments, vases, bowls, and water jugs. Copper was used as water jugs because it kept water cooler and fresher in the hot summer days. 

Cut Out Hummingbird Earrings


Copper was the first metal mined and crafted by man and has been the most important metal throughout history. It was available in great volumes and easily mined at the surface of the earth. Archaeological excavations proved that copper crafting was known in Eastern Turkey, Persians and by Sumerians, since the beginning of a Neolithic era.

Magnet Copper Butterfly Bracelets

 Copper working had reached high practical levels in Mesopotamia and Egypt at the end of the fourth-century B.C.Copper reached the Mediterranean coasts and to the West reaching through Anatolia all the way to Troy on the Aegean Sea. 

Copper Colorful Cut Out Peace Sign Earrings

During the third century B.C., Troy became very important in copper art history, as copper craftsmen, merchants, and traders established Troy as a commercial center. From Troy, technical knowledge and the materials for copper working reached the Aegean islands all the way to Spain. After 2000 B.C. copper crafting was widely used throughout Europe. The discovery of the process needed to obtain copper from its ores was a very important event in history and gave birth to copper crafting. 

Colorful Dangle Copper Feather Earrings


The first copper works were made by cutting, curving and hammering with a stone hammer. The old blacksmiths made an important discovery that copper hardens under prolonged hammering, but can be brought back to its initial condition of softness by heating (annealing) without changing the shape. 

Handmade Copper Feather Rings Adjustable

Many ancient objects were handcrafted through alternate cycles of hammering and annealing, with a final hammering to obtain the necessary hardness. In ancient times, copper art objects were made by the Coppersmiths used raw copper to create with various techniques. For example, the simplest way to obtain a copper bowl consisted of hammering a copper disc placed on a hollowed wooden block. 

Copper American Bald Eagle Bracelets

This is the most ancient method of handcraft bowls, dating back to Babylon. Another technique was known as raising which became very popular to obtain an embossed decorative copper artwork. 

Copper Feather Bracelets

Copper was brilliantly utilized by the artists of the classical age, and then in the Middle Ages, and in the masterpieces of Renaissance and Baroque. Copper continued to be used mainly for household objects. 

Colorful Copper Howling Wolf Earrings

Working techniques remained almost unchanged over the centuries, while the shapes were continuously improved to fit with the evolution of the lifestyle. Its properties, discovered and appreciated by our ancient ancestors, are still valid today. 

Alaska Scene Howling Wolf Earrings

Wolves play an important role in the mythology of nearly every Native American Indian tribe. In most Native cultures, Wolf is considered a medicine being associated with courage, strength, loyalty, and success at hunting. Wolves are symbols of intelligence and instinct. Embrace the wolf as your inner spiritual guardian by wearing Wolf Earrings from our Wolf Jewelry collection.




Copper Hummingbird Bracelets

Copper jewelry worn directly on skin has been used as a remedy for many ailments, including arthritis. Copper bracelets ease joint and arthritis. Copper jewelry has been considered as a "Fountain of Youth" for its ability to improve the elastic fiber in skin, increase skin flexibility, and act as an anti-wrinkle treatment.

Copper Deep Red Color Flower Jewelry Earrings


We have been working on our jewelry since 1985. We have created the techniques and the designs ourselves over the years. We have participated in many craft shows in Canada and the US, and we believe that we are the only ones making this type of jewelry.

Red Rose Bracelets

 We go through 32 steps to complete each piece. Copper sheets are polished, silver-plated and the designs are printed onto the silver-plated surface. Then the shapes are cut out by hand using shears or cutting tools.

Copper Tree of Life Bracelets

 Each piece is diamond cut by hand to make them sparkle. We form the jewelry to make them look richer. We use surgical steel hypoallergenic ear wires for the earrings. During these steps, we have to spray them with clear acrylic as part of the process. 

Copper Fall Color Maple Leaves Earrings

These coatings of finish also protect our copper jewelry from tarnishing, so no polishing is required as long as the finishes are not scratched or they are not exposed to chemicals constantly like detergents. As our work is made in a unique technique of making copper jewelry, we could not learn from other people and we had to figure out many problems over the years by trial and error.












Unique Handmade Jewelry Increase Sales at Gift Shops










Offering a wide selection of handmade jewelry and unique gifts in styles and designs to suit everyone's taste, Copper Reflections makes your Christmas shopping easy.

Bear & Bear Paw Earrings 

A wide assortment of handmade jewelry, handcrafted jewelry, unique jewelry crafted by the talented artisans in handmade bracelets, handmade earrings, handcrafted necklaces, Handmade Rings, hair clips, and many other handmade jewelry pieces will increase a gift shops sales. 

Flower Earrings


The best way of increasing the sales, thus the profits, is to find the most original handmade jewelry, handcrafted jewelry, handcrafted artisan jewelry and the most unique jewelry that can not be found in all the gift stores.

Butterfly Bracelets


Unique handmade jewelry will be the reason that your customers will keep coming back. If your gift store is the only shop that is offering these unique handmade bracelets, handmade earrings, handcrafted necklaces, rings, and brooches customers will have no other choice but coming back to you for birthday gifts, anniversary gifts, Christmas gifts as the handmade artisan jewelry will make the most unique gifts for her and unique gifts for men.

Cardinal Bracelets



Each piece of handmade jewelry and unique gifts has an acrylic coating to prevent copper from tarnishing, so no polishing or special care is required. Handmade bracelets, handmade earrings, and handcrafted necklaces can be made into matching sets in all your favorite themes.

Copper Feather Dangle Earrings


Dangle Feather Earrings Handmade from Copper

Searching for the perfect unique Christmas gifts has never been easier with Copper Reflections Handmade Jewelry website. Browse through their unique jewelry and gift collections including wildlife, animal, nature jewelry, and Native American jewelry designs. The animal jewelry collection offers a great variety of horse jewelry, butterfly, hummingbird, cat, dragonfly, dolphin jewelry and more. Find the perfect Christmas gifts for everyone on your list.

Magnetic Copper Bracelets Created in Colorful Monarch Butterfly Design

If everyone avoided markets that are already served by other businesses, your customers would have far fewer options. It is possible for you to succeed in even the most competitive field by creating handmade jewelry that is distinct, original and different than what is currently available.

Copper Butterfly Earrings with Dangle Copper Wires

Create your own niche that sets you apart from the competition. Handmade jewelry businesses that differentiate themselves are able to flourish in the most competitive markets.

Peace Sign Earrings

Decide what makes your handmade jewelry different and embrace that difference wholeheartedly. No matter how crowded the field is, you can achieve success by setting yourself apart. Carving a niche in the over-saturated handmade jewelry market is possible with hard work and creativity.


Colorful Copper Feather Earrings

To make a handcrafted jewelry piece takes lots of designing, planning, skill, talent, and care. These essential elements are what make the artisan's handcrafted jewelry different from the mass-produced ones. Unique handcrafted jewelry pieces become the reflection of the designers' soul as these creations become the pride of life for the artisan.

Rose Bracelet
If it is a special jewelry gift that you are giving to your friends, it will also make you happy to see your friends smiling and joyful when they receive this unique handcrafted jewelry that you searched for a long time to find.

Flower Bracelet

 By choosing the most unusual and most unique handmade cuff bracelets will make the person happy knowing that you have put an extra effort into choosing the perfect gift especially for them.

Horse Bracelet Designed by Bob Coonts
A unique handmade jewelry gift could be elegant handcrafted bracelets, handmade earrings or handmade necklaces which will be adored by someone as a special treasure for years to come. This unique jewelry will be enjoyed and considered as a precious memory. Oscardo is our distributor for Canadian Wholesale Jewelry and Gift Shows.



Alaska Jewelry State Flower Forget Me Not Flower Bracelet



 Unique Jewelry Lockets is unusual and the most unique as they are the only ones making this type of handmade jewelry using techniques and designs that they have developed over the years. 

Handmade Jewelry Online Marketing Takes Patience


How to Market Handmade Jewelry Online



Despite what all the so-called internet gurus say, internet marketing is not as easy as collecting money while you sleep at least not so far. No, we did not wake up today to tons of money being deposited into our bank accounts. Not yesterday, not today and probably not tomorrow! But that dream is still there and we continue to work on it hoping that someday all our hard work will pay off big time!

Getting top ranking in the search engines is the goal to aim for. It can be frustrating, to say the least. One day you are climbing the ladder of success and the next day your site vanishes, nowhere to be found. You have to be patient and change what you can to get back on top. Top rank will drive the targeted traffic to your website, the rest will take care of itself.

Alaska Jewelry, forget me not flower bracelets

Cat Jewelry Necklaces

Until then we’ll continue to do what we have always done, sell handmade jewelry and unique gift ideas. I guess what I’m trying to say is don’t quit your day job quite yet. A lot of people get fed up with their life and want to start something new. One of the easiest looking things to do seems to be working at home on the internet business.

Cut Out Dangle Dolphin Earrings

 Looks can be deceiving and frustrating, very frustrating. The list of things to do never stops with an online business and it takes a long time to establish that internet empire. If we didn’t have an existing business we would have been broken a while ago.

Dog Jewelry

The only ones making money on the internet seem to be people telling you how easy it is to make a million dollars online. So how come they don’t have a page rank? For instance, we got an estimate from an SEO company, $4,000 for optimization and $500 monthly maintenance for a year, guaranteed #1 ranking. We have a better page rank then they do! Maybe they should optimize their own site first and then give us a call!

Eagle Jewelry

There are so many scams that it becomes frustrating trying to do an honest business online. When all is said and done, it seems the only thing left to do is put ads on your site and make a little money to pay a few bills. That really wasn’t the plan we had in mind. 

Art Jewelry

Perseverance is a virtue and today I’m feeling virtuous (that doesn’t happen all that often!). I’m not ready to jump at that dangling carrot, I’m going to stick with it and keep doing whatever needs to be done to get quality customers to our site. I’m not going to give in to the lure of easy money. If we made a successful business offline, we are sure to be able to make a successful business online.

SW Native American Bracelets

We have worked hard to get traffic to our site to sell our handmade jewelry and unique gifts; we don’t want people clicking off our page to some other jewelry supplier. We want visitors to our site to become our customers. We have a 90% re-order rate with our wholesale jewelry and gifts. We are not ready to sell out to ads quite yet.

SW Native American rings

Our main source of targeted customers comes from Wholesale Jewelry and Gift Shows, but more and more we are getting inquiries from around the world because of our website. It takes a lot of time and SEO work to get the targeted traffic so don’t waste your efforts on the wrong keywords and phrases. Do your homework and you’ll get lasting results!

Adjustable unique rings in a native design


We initially went online so we didn’t have to print an 80-page catalog, the expense was killing us as we are constantly adding new products and handmade jewelry lines and revising items to make them sell faster. The website is so easy to keep up to date. We have saved a lot of money, quite a few trees and made it easier for our customers to order. Our handmade jewelry website has done its job.


The effort you put into your website shows to your customers and the search engines as well. Approach it like a “real world” business and you will do well.