How to Generate Traffic to Your Handmade Jewelry Website

How to Increase Traffic to Your Handmade Jewelry Website

Cute Cat Bracelets

Handmade jewelry internet marketing is like any other kind of marketing. You are trying to reach a niche market so you must plan accordingly. You have to start by identifying your target market and the keywords they use to find your products. You have to learn what your customers are looking for in order to develop content that your target niche will respond to and take action.

Snow Flakes Design  Copper Cuff Bracelets

In order to identify your target market start with what you already know about your customers. Some people talk about geo-targeting, demographics and value proposition. What these big words boil down to is know who buys your products, where they buy your products, when they buy your products and why they buy your products. 

 Copper Cuff Butterfly Bracelets

How you want to be perceived by your target market will define your approach. Identify what your customers want and write your website content to fill that need. 

 Copper Cuff  Horse Bracelets

There are important principles of traffic generation you need to understand in order to be successful at bringing visitors into your website. Those visitors need to be targeted to your niche and the search engine organic searches are generally your best source of targeted visitors.

 Copper Cuff  Forget Me Not Flower Bracelets

Each page of your website should have its own target keywords. Optimize your homepage for the general keywords and narrow your focus on individual pages to long-tailed keywords. More keywords give you more chances of coming up in the search engine ranking pages.

 Copper Cuff  Cat Bracelets

Search engine optimization is the best strategy to rank higher in the search engines organic searches. Your website needs content that appeals to your customers while at the same time gives the search engines information about your website. Essentially you are trading your time for traffic. Creating good content, links and backlinks are great SEO and can generate traffic directly through visitor clicks. These methods take a lot of time and effort but are well worth your time.

 SW Native American Copper Cuff Bracelets

Make sure to have great content and start asking related sites for links. A good way to get reciprocal links is to contact the webmaster of related sites. A friendly email saying that you think their website would be beneficial to your website visitors and perhaps their visitors would find your website information useful. 

 Copper Cuff  Magnolia Bracelets

Backlinks are generated by submitting your sites to relevant directories, being involved in social networking, submitting articles, participating in forums and leaving comments at relevant websites. The more links pointing back to you are like votes for your website.

Howling Wolf Copper Cuff Bracelets

Google webmaster tools are great for analyzing your target keywords but you are the one who knows your products and customers the best. When selling handmade earrings participating at craft shows is one of the best ways to reach that niche market. When marketing online finding handmade craft sites would then be the natural choice as they cater to the same niche market.

Handmade Native Fetish Bear Earrings

 Let them know that you will leave their link even if they don’t link back to you is a nice gesture that might get your link request more attention. These links will increase your traffic as well as getting the search engines to visit your site more often with the added benefit of ranking higher in the organic searches for dangle handmade earrings.

Wholesale Handmade Jewelry, SW Native Fetish Bear Earrings

Most of all do not get discouraged when you do not get results overnight. There is no magic spell just hard work. Whether you make handmade wholesale jewelry or offer a service you will need to optimize your website for your niche market in order to get targeted traffic.

This is an original article by Jennifer Hisir of Handmade Jewelry by Copper Reflections.

Handmade Jewelry Online Marketing Takes Patience

How to Market Handmade Jewelry Online

Despite what all the so-called internet gurus say, internet marketing is not as easy as collecting money while you sleep at least not so far. No, we did not wake up today to tons of money being deposited into our bank accounts. Not yesterday, not today and probably not tomorrow! But that dream is still there and we continue to work on it hoping that someday all our hard work will pay off big time!

Getting top ranking in the search engines is the goal to aim for. It can be frustrating, to say the least. One day you are climbing the ladder of success and the next day your site vanishes, nowhere to be found. You have to be patient and change what you can to get back on top. Top rank will drive the targeted traffic to your website, the rest will take care of itself.

Alaska Jewelry, forget me not flower bracelets

Cat Jewelry Necklaces

Until then we’ll continue to do what we have always done, sell handmade jewelry and unique gift ideas. I guess what I’m trying to say is don’t quit your day job quite yet. A lot of people get fed up with their life and want to start something new. One of the easiest looking things to do seems to be working at home on the internet business.

Cut Out Dangle Dolphin Earrings

 Looks can be deceiving and frustrating, very frustrating. The list of things to do never stops with an online business and it takes a long time to establish that internet empire. If we didn’t have an existing business we would have been broken a while ago.

Dog Jewelry

The only ones making money on the internet seem to be people telling you how easy it is to make a million dollars online. So how come they don’t have a page rank? For instance, we got an estimate from an SEO company, $4,000 for optimization and $500 monthly maintenance for a year, guaranteed #1 ranking. We have a better page rank then they do! Maybe they should optimize their own site first and then give us a call!

Eagle Jewelry

There are so many scams that it becomes frustrating trying to do an honest business online. When all is said and done, it seems the only thing left to do is put ads on your site and make a little money to pay a few bills. That really wasn’t the plan we had in mind. 

Art Jewelry

Perseverance is a virtue and today I’m feeling virtuous (that doesn’t happen all that often!). I’m not ready to jump at that dangling carrot, I’m going to stick with it and keep doing whatever needs to be done to get quality customers to our site. I’m not going to give in to the lure of easy money. If we made a successful business offline, we are sure to be able to make a successful business online.

SW Native American Bracelets

We have worked hard to get traffic to our site to sell our handmade jewelry and unique gifts; we don’t want people clicking off our page to some other jewelry supplier. We want visitors to our site to become our customers. We have a 90% re-order rate with our wholesale jewelry and gifts. We are not ready to sell out to ads quite yet.

SW Native American rings

Our main source of targeted customers comes from Wholesale Jewelry and Gift Shows, but more and more we are getting inquiries from around the world because of our website. It takes a lot of time and SEO work to get the targeted traffic so don’t waste your efforts on the wrong keywords and phrases. Do your homework and you’ll get lasting results!

Adjustable unique rings in a native design

We initially went online so we didn’t have to print an 80-page catalog, the expense was killing us as we are constantly adding new products and handmade jewelry lines and revising items to make them sell faster. The website is so easy to keep up to date. We have saved a lot of money, quite a few trees and made it easier for our customers to order. Our handmade jewelry website has done its job.


The effort you put into your website shows to your customers and the search engines as well. Approach it like a “real world” business and you will do well.