Come up with a marketing plan. Decide who will be your audience, who will be selling your wholesale handmade jewelry; gift stores, trading posts, museum shops, specialty handmade gift stores. Other than your marketing plan you can also include an advertising budget, how much you can afford to spend on advertising to reach more potential customers.
In these days of throw-away mass-produced jewelry, we have lost our sense of feeling and showing our emotions, hiding behind brand names and the latest fashion fad. Everyone knows that mass-produced fashion jewelry, costume jewelry does not give the same satisfaction as unique handcrafted jewelry would give.
Mass-produced fashion earrings and fashion bracelets can be easily be seen everywhere so it is not really unique. Also, mass-produced jewelry items are all made in a hurry, with the only purpose to make a profit for the manufacturers. They really do not reflect the artisan’s thoughts, feelings, and care. To make a handcrafted artisan jewelry piece takes lots of designing, planning, skill, talent, and care. Learn how to sell wholesale handmade jewelry as much information as you can before start your business. Learn the pros and cons of the wholesale handmade jewelry business.